We only stock it because of it's name. No, these products are special. ABBA’s philosophy is straightforward – prescriptive product formulas based in natural plant ingredients. They connect products with ingredients, ingredients with performance, and performance with solutions. There’s no performance sacrifice with ABBA as there are with many other natural products. They also have a commitment to purity, a knowledge of both salon and home environments and a mission for constant innovation, which we like!